Data-Driven SEO Content Audit: A Custom Approach for Your Website

Unlike basic audits that rely on automated tools like Ahrefs, producing a generic report in a PDF, my approach to content auditing is far more comprehensive and personalised. I combine advanced tools, deep SEO knowledge, and strategic analysis to provide a detailed and custom understanding of your website’s content.

Who is This Audit For?

This comprehensive content audit caters to established websites across a wide spectrum. Whether you’re a small to medium enterprise (SME), local business, affiliate marketer, or an operator managing a website as part of your role, this audit can significantly enhance your SEO performance. It’s also the perfect tool for anyone who aims to amplify their online presence, attract more traffic, and convert visitors into customers.

The most common issues with SEO content

Many websites struggle with SEO issues stemming from content-related problems. These can include:

  • Overlapping content: Different content pieces competing for the same search queries, resulting in keyword cannibalization.
  • Outdated content: Information is outdated, inaccurate or irrelevant.
  • Purposeless content: Content that does not have a clear SEO reason to exist. There are exceptions to this as not all the content is done for SEO.
  • Poorly optimised content: If content is not covering all the aspects related to the keyword, or there’s over/under usage of the main keywords may hurt your rankings.
  • Content gaps: Maybe your site is missing a critical piece of content related to the main topic. Ideally you want to cover all the topics possible related to the your niche

The solution

I have developed a systematic approach to identifying potential content related issues. The system is based on data gathered from:

  • Search Console
  • Google analytics 4
  • Pagespeed insights
  • Ahrefs

The process results in a clear 360-degree view of your site’s content. Thi It encompasses technical all aspects:

  • Technical SEO
  • Off-page SEO
  • On-page SEO

The recommendations are done with the clients business goals in mind. The goal of the audit is not to improve your SEO, but rather bring you more business via SEO.

What You Will Receive from the Content Audit

Strategic SEO Roadmap

The output of the content audit is not merely a collection of data; it’s a strategic roadmap that gives you a clear path to improve your website’s SEO performance. After the audit, the content is benchmarked against your main competitors. This comparative analysis not only provides valuable insights into your industry but also informs the strategic direction for your SEO efforts, enhancing your competitive edge.

In-Depth Audit Report

You will receive an in-depth, easy-to-understand Excel report that contains:

Executive Summary: An overview of the audit’s findings. This summary succinctly presents the action points derived from the audit, providing a snapshot of your site’s current situation and the steps necessary for improvement.

Detailed Recommendations: A list of precise recommendations tailored to your website. This can include URLs flagged for removal, content marked for improvement, opportunities to fill content gaps, and more. Each recommendation is categorised by its priority level to help you know which issues require immediate attention.

Competitive Analysis: A thorough comparison of your content against that of your main competitors, which will help you understand where you stand and what strategies you can adopt from them.

Personalised Follow-Up

Understanding that an audit’s findings can raise questions and require discussion, I allocate an hour-long call post-delivery of the audit for all of the seo consulting clients. This will allow us to review the results, answer any queries you might have, and discuss the next steps.

By entrusting your site to this rigorous, data-driven audit, you’ll receive more than just a list of recommendations. You’ll gain a comprehensive understanding of your site’s current state, its potential, and a clear path forward to SEO success.

How to get started?

Ready to enhance your website’s SEO performance? Here’s how to get started with my comprehensive content audit:

  1. Initial Consultation: We start with a 30-minute consultation call to understand the current state of your website and discuss your SEO goals.
  2. Access to Data: Following the initial consultation, you’ll need to provide access to your data sources — Google Search Console and Google Analytics 4.
  3. Audit Commencement: Once I have access to the necessary data, I will start the audit process
  4. Delivery Timeline: Depending on the size of your site, the audit will take anywhere from 2 to 6 weeks to complete.
  5. Report Delivery: Upon completion of the audit, I will send you an in-depth, easy-to-understand report that you can keep for reference.
  6. Post-Delivery Discussion: After you’ve had a chance to review the audit report, we will schedule a call to discuss the findings, plan the next steps, and address any questions you may have.

Investment for Your SEO Success: Pricing Structure

Every website is unique, and the effort required for a comprehensive content audit can vary based on the size of your website. Therefore, I offer a tiered pricing structure based on the number of pages on your site:

Up to 100 pages: The investment for auditing a website with up to 100 pages is 6000€ + VAT.

100-200 pages: For a medium-sized website comprising 100 to 200 pages, the investment is 8000€ + VAT.

Over 200 pages: For larger websites with more than 200 pages, please reach out for a custom offer tailored to your specific needs.

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