My name is Antti Alatalo. I'm a regular guy from Lapland, Finland. After working almost ten years in the restaurant industry (from cleaning toilets to teaching bartenders), I decided that it was time to do something else.
I quit my well-paying job as a musketeer for Red Bull and went backpacking for a year around South East Asia. During my time there, I stumbled upon an article about online marketing and SEO. I ended up landing my first SEO job in Bangkok, Thailand, where I learned the basics of SEO. After working for a few months in the SEO agency in Bangkok, I decided to move back to Finland and study web design. After spending eight months in Finland, Catena Media contacted me via LinkedIn and wanted to recruit me to their SEO-team. A month later, I was sitting on the plane on my way to Malta.
The time I spent in the Catena was rewarding and provided a good learning experience, but all the time, I had the desire to start my own business. In summer 2017, I, Kirmo Kolehmainen, and Mika Kujapelto decided to start our business - Cashcow Ltd. Nine Months later we won the affiliate newcomer award at 2018 IGB Awards and at the moment we are employing 15 people
In the past I've had a Brazilian Jiu-Jitsu Academy in Malta, which I successfully ran over 3 years. As the Cashcow was growing I decided to let go of the BJJ -business and focus on the Cashcow business.
The interview's I've been featured:
I founded Cashcow Ltd together with my business partners Mika Kujapelto and Kirmo Kolehmainen, in 2017. Cashcow ltd is a lead generation company that provides high quality leads to its customers. Currently, Cashcow employes 15 people and operates in several different markets and verticals. Cashcow is best known for its flagship product - Casino Professor. I'm in charge of the marketing activities inline with SEO efforts.
After Moving to Malta, I realised that I couldn't train BJJ as much as I wanted. The local clubs were located to so far I way, that I would have to commute over an hour to the local gym. In the summer of 2016, I had an opportunity to sublease mat space from a local Muay Thai gym. Mind you, I was still working as a full-time employee for Catena Media, when I started running regular classes. The gym was actually a garage that was turned into a gym. The gym looked like a place where Rocky would train. I used my SEO and online marketing skills to attract new customers, mainly by SEO and social media marketing. In spring 2018 we got a new venue for the academy. The gym was on a sustainable base, but I was really struggling to find time and motivation to take the gym to the next level. Cashcow was growing and it required more attention from my end. In summer 2019 I found someone who would take over the club. It was pretty tough to let go of the BJJ business, as it was something that I had built up from the ground with very little money. But, it was the right decision.
Is what I what Do for Work. I love it and I'm very passionate about it. My favourite area in SEO is link building.
My favourite resources for SEO
I love traveling. So far, I have gone to 20+ countries. My favorite places so far have been Tokyo and San Diego.
I love reading. I enjoy reading a wide array of topics, such as entrepreneurship, digital marketing, SEO, biographies, and saving and investing.
Here are some of my favourite books:
How to Win at the Sport of Business - Mark Cuban
Rich Dad Poor Dad - Robert T. Kiyosaki
The Art of SEO: Mastering Search Engine Optimization - Eric Enge